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I've been MIA for a while, but it's not because I've been laying around watching the grass grow!  In fact, this is the busiest I've been in a looooong time.  I have been baking a bunch, but it's all been bakery related, and usually when I'm doing that stuff I'm under a time crunch at our bakery kitchen to get in and out, so I haven't been able to take lots of pictures like I usually do.  I'm going to make more of an effort to blog about the yummy stuff we're still making and eating at home, but until I do I thought it would be fun to tell you about the first bridal expo we participated in.

We were invited to participate in The Great Bridal Expo, at the Hyatt Regency O'hare, just outside of Chicago.  We accepted and then came to terms with the fact that we had no idea how to prepare for a bridal expo.  I brainstormed different things that I thought would be important to have and wrote list after list after list.  Then I convinced two friends to come help me out because no way was I going to do this myself!

To prepare for the expo I gathered lots of pictures of wedding cakes I've done over the years, prepared and had printed a mini-brochure to hand out, made several model cakes to have on display, made sure I had enough business cards and then baked and baked and baked because I needed 1000 samples.  I put each sample into a little lidded cup, and now that we've done the show I'm so glad I did!

When the doors opened we were surrounded by future brides and their grooms waiting for samples.  It was insane!  People were waiting in line for at least two hours to get a taste of our cake, and we weren't the only cake vendor there.  We just talked and handed out samples non-stop from noon until about 2:30, when the expo started the fashion show and we finally got a break.  One of my friends who was working with me had to leave at 1:00pm and even though she was standing two feet away from me I never even saw her leave!  We gave away every single sample and people were still coming back asking for more.  So many people came over to our booth to tell us how fantastic our cake was, and we could hear people as they were walking past our booth talking about how good it was.

All in all it was a great experience and we've had a lot of emails and phone calls from people who tasted our cake there and I'm pretty confident that we're going to be getting lots of orders.  We're going to participate in more expos and meets lot of new brides!

-The Baker

 


Comments

03/19/2010 14:25

Good Afternoon Ladies,

I just received your follow up email from the expo that my fiancee dragged me to ( J/K) I must say i ABSOLUTELY Loved your cake, the cake was so moist and you can certainty tell that the ingredients were fresh ! Thank you all so very much and there is no doubt in my mind that you all will be providing the cake for our wedding (August 2011)

I just had to stop by and support.

Have a blessed day !

Jeremy T.

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03/19/2010 18:23

Wow Jeremy! Thank you so much! We really do take pride in what we do and it's very important to us that we use the freshest ingredients to make the best cake, so we really appreciate that you noticed. Definitely give us a call when your wedding gets closer, we'd love to make your cake!

Congrats to you and your fiance!

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